Resources and tips for brands looking to scale their content with UGC creators
Discover UGC Slalom's media coverage in ABC, El Periódico, El Español, El Economista, PuroMarketing and 22 more outlets.
A UGC marketplace connects brands with verified content creators to produce authentic videos, photos, and reviews. Discover how they work, their advantages over traditional agencies, and why UGC Slalom is the leading platform in Spain.
UGC stands for User-Generated Content — content created by real people, not by the brand itself. Discover what UGC means, what types exist, why UGC campaigns generate up to 29% higher conversion rates, and how to integrate this strategy into your digital marketing plan.
Finding the perfect UGC creator can make all the difference in your campaigns. Learn how to evaluate portfolios, define clear briefs, and manage collaborations efficiently through a specialized marketplace like UGC Slalom.
Authentic content dominates social media. From short-form videos on TikTok and Instagram Reels to product reviews, UGC has become the key tool for brands looking to connect with their audience in a genuine way.
Becoming a UGC content creator is one of the fastest-growing digital professions. Learn what you need to get started, how to build your portfolio, set your rates, and land your first brand collaborations.
UGC has become a fundamental pillar of digital marketing. Discover how the most successful brands integrate user-generated content into their social media, paid media, email marketing, and e-commerce strategies.
There are many types of UGC content: unboxing videos, reviews, tutorials, testimonials, lifestyle photos, and more. Discover each format, its advantages, and which is best suited for your brand's goals.
More and more companies are using UGC content for their marketing campaigns. Discover how it works, what results you can expect, and how to start working with UGC content creators for your business.
UGC content is the best-performing format on social media. Discover how to use it on Instagram, TikTok, and YouTube to boost engagement, reduce production costs, and connect with your audience authentically.