UGC Slalom app: the app for UGC creators and brands, coming soon to iOS

If you are looking for an app for UGC creators, or a way to run content campaigns from your phone, the UGC Slalom app is coming soon to the App Store. It is the same platform brands and creators already use on the web, built for the iPhone: offers, applications, video deliveries and payments in one place.

This guide explains what the app is, what each profile will be able to do in it, how to get ready for the launch and how to use it if what you want is app marketing with UGC content.

What is the UGC Slalom app

UGC Slalom is a marketplace that connects brands with UGC content creators. Brands post campaign offers, creators apply and record the videos, and the creator gets paid once the content is approved. The app puts that whole flow in your pocket.

The app is coming soon to iPhone (iOS). Meanwhile, the full platform already works in a browser, on a computer or on your phone, with the same account you will use in the app. What you do in one place will show up in the other, so you can start on the web today and carry on from your phone once the app is out.

What a UGC creator can do in the app

For a creator, the phone is the main work tool: it is where you record, edit and deliver. It makes sense that it is also where you manage your activity. In the app you can:

Find offers. You see the open campaigns with what you need to decide: the product, the brief, the type of video requested and what the brand offers in return. If you are not sure which videos get requested, review the most common types of UGC content.

Apply. You apply to an offer from your phone and the brand sees your profile. The more care you put into your profile, with your social accounts and examples of your work, the easier it is to get picked. If you are starting out, our guide on how to become a UGC creator explains how to prepare it.

Record and deliver. Once a brand selects you, you read the brief and upload the video straight from your phone, without going through a computer. If the brand asks for changes, you see them in the same offer.

Get paid. You follow the status of each offer and each payment, so you know where your work stands and when you get paid.

What a brand can do in the app

If you are a brand or an agency, the app lets you run the campaign without sitting at a computer:

Post offers. You describe the product, the video you want and the creator profile you are looking for. For tips on setting up an offer, the guide on UGC for business covers the essentials.

Review applicants. You see who applied, look at their profiles and choose who to work with. If you need ideas on where to look, read how to find UGC creators.

Approve videos. When a creator delivers, you watch the video on your phone and either approve it or request a revision with your comments. Campaigns no longer stall waiting for someone to get back to a computer.

When and how the app will be available

The UGC Slalom app will be on the App Store soon, for iPhone. To be ready on launch day, sign up now on the web and choose whether you are a creator or a brand. When the app is available, you just log in with the same account and find everything as you left it.

You can create your account from the UGC Slalom home page.

App marketing with UGC: how to promote your app with creators

One case deserves its own section: if your product is an app, UGC is one of the most natural ways to get it known. A video of a real person using your app on their phone answers the question anyone discovering you is asking: what does this do for me and what does it look like in practice.

The formats that fit best are usually the screen-recording demo, the first-time reaction video, the short tutorial for one specific feature and the honest review. Many of them can be done without showing a face, with hands, screen and voiceover, an approach we cover in the guide to faceless UGC.

To launch an app marketing campaign with UGC, post an offer on UGC Slalom, explain in the brief what you want to show and give creators a way to try the app, such as a download link or an access code. Ask for one clear message per video: one feature, one problem, one solution. And if you want those videos to become ads, see how UGC ads work.

Why having an app changes the way you work

In UGC, timing matters. A brand that takes days to answer loses creators, and a creator who is slow to deliver loses offers. With an app, notifications and pending actions are one tap away, and campaigns move at the pace of real life, not of a desktop computer.

UGC Slalom also gathers in one place what used to be spread across direct messages, emails and spreadsheets: who applied, what was requested, what was delivered and what is waiting for payment. Fewer tools mean fewer mistakes and less lost time.

Start today

If you are a creator, sign up on the web now, complete your profile and apply to your first offer. If you are a brand, post your first offer and let creators come to you. The app arrives soon, and the account will be the same as on the web, so the first step takes a few minutes.